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Why Accept Credit Cards?

Our top priority is to help keep your business operate more cost-effectively. Every type of business benefits financially by accepting credit cards.

With more than 500 million credit cards in use domestically, US credit card charges recorded for 1999 along reached $1.1 TRILLION!

Credit Card Usage Facts

Each day in the USA, more than 52 million purchase transactions on credit and debit cards pass through the VISA and MasterCard networks. In the first three months of this year, Americans made nearly 4.7 billion purchase transactions, a 12% increase over the same period one year ago. More than $295 billion of goods and services were charged to VISA- and MasterCard-branded credit and debit cards in the first quarter of 2003, an 11.5% increase over 2002. Even though the number and dollar value of those purchases are up significantly, the average transaction has declined slightly.

During the first three months of 2003, the average card purchase was $62.87, compared to $63.06 one year ago. (Credit card purchases average about $82 each, while debit card purchases run about $38 each.) The slight decline may reflect the overall sluggish economy, or it may indicate the growth of lower dollar value transactions, such as fast food purchases.

For example, VISA recently reported that quick service restaurant volume grew by 65% last year, to $3.2 billion. Based on card activity so far this year, Americans are on track to charge more than $1.2 trillion in purchases to their VISA- and MasterCard-branded credit and debit cards this year.

1Q 2003 PURCHASE TRANSACTIONS

(VISA/MC credit and signature debit cards; excludes cash advances)

3 Months:

4,696,995,000

Per Day:

52.2 million

Per Hour:

2.17 million

Per Minute:

36,242

Per Second:

604

Source: CardData (www.carddata.com)



Benefits of Credit Card Acceptance

Accepting credit cards can increase sales by as much as 40% and improve your “bottom line”. Don’t lose those customers that want to shop with “plastic”!

  • More sales: Studies show that credit card customers spend 2-1/2 times more than customers who only carry cash.
  • Impulse Buying: Credit cards give customers the freedom to buy previously unplanned purchases.
  • More Expensive Merchandise: Credit cards allow customers to purchase more expensive merchandise than they had originally planned to buy.
  • Competitive Weapon: Credit card customers are often less conscious of slight price differences and will seek out businesses that offer credit card payment options.
  • Enhanced Advertising: Since customers are more likely to shop at businesses where credit cards are accepted, they tend to look for and read those ads first.
  • Steadier Sales: Cash shoppers buy heavier on paydays and just before holidays, while credit card customers buy whenever the need arises . . . thus reducing peaks and increasing daily revenue.
  • Customer Loyalty: Research shows customers who purchase with credit cards ten to return to the same business again.

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